HaiPay to Exhibit at ChinaJoy 2026, Supporting Global Game Payments

HaiPay has confirmed its participation in the ChinaJoy 2026 BTOB exhibition, where it will present payment infrastructure designed for game publishers, developers, digital entertainment platforms and other businesses expanding internationally.

The 23rd China Digital Entertainment Expo and Conference, known as ChinaJoy, will take place from 31 July to 3 August 2026 at the Shanghai New International Expo Centre. The professional BTOB exhibition will run from 31 July to 2 August across halls W3, W4 and W5.

HAIPAY WILL EXHIBIT AT BOOTH W4F101

Visitors can meet the HaiPay team at Booth W4F101 during the ChinaJoy BTOB exhibition.

HaiPay will present a range of payment capabilities supporting the commercial needs of globally expanding game companies, including:

• Local payment acceptance for collecting payments through payment methods familiar to players in different markets
• Global payouts for distributing funds to creators, partners, suppliers and other recipients
• Subscription billing for recurring memberships, game passes and digital content services
• Micro-payment infrastructure for frequent, lower-value digital transactions
• Card-issuing capabilities for selected business payment and operational use cases
• Unified payment integration intended to reduce the technical complexity of entering multiple markets

The exhibition will give game companies and industry partners an opportunity to discuss payment acceptance, checkout localisation, subscription management, international payouts, reconciliation and regional expansion directly with HaiPay’s payment team.

SUPPORTING THE COMMERCIAL NEEDS OF GLOBAL GAME COMPANIES

International game distribution involves more than translating content or acquiring users. Publishers must also provide payment experiences that match the expectations of players in each market.

Depending on the country or region, players may prefer international cards, domestic bank transfers, mobile wallets, QR-code payments or other local payment methods. Currency presentation, authentication requirements, refund processes and payment success rates can also vary significantly between markets.

A game company entering several regions may therefore need to manage:

• Local and international payment methods
• Market-specific checkout experiences
• Recurring subscriptions and stored credentials
• High-frequency digital purchases
• Payments to creators and commercial partners
• Transaction monitoring and fraud controls
• Settlement, reconciliation and reporting
• Local compliance and operational requirements

HaiPay’s participation at ChinaJoy reflects its focus on helping international businesses manage these requirements through a more unified payment infrastructure.

CHINAJOY CONNECTS THE DIGITAL ENTERTAINMENT ECOSYSTEM

ChinaJoy is one of Asia’s established digital entertainment exhibitions. Its BTOB area is designed to connect companies involved in game development, publishing, distribution, payments, advertising, user acquisition, cloud services, data analysis, localisation and other supporting services.

The ChinaJoy 2026 BTOB exhibitor lineup includes companies from different parts of the global digital entertainment value chain.

PAYMENT AND GAME-COMMERCE COMPANIES

Payment infrastructure is expected to be an important part of the BTOB exhibition.

Alongside HaiPay, the current exhibitor information includes international payment and game-commerce companies such as PayPal China, Stripe, Xsolla and Adyen.

Other payment-focused exhibitors include LianLian Global, Yuno, WooshPay, UseePay and PandaPay, representing different approaches to cross-border acceptance, payment orchestration, local payment connectivity and merchant services.

The presence of these providers highlights the importance of payment infrastructure to the commercial growth of the global gaming industry. Game publishers increasingly need to combine international cards with local payment methods, recurring billing, fraud controls and efficient payout workflows.

GAME DEVELOPERS, PUBLISHERS AND PLATFORMS

The current BTOB exhibitor information also includes game developers, publishers, distribution platforms and technology providers.

Selected examples include 37 Interactive Entertainment, IGG, Unity and Steam China. Each represents a different part of the gaming ecosystem, from game development and international publishing to development tools and digital distribution.

Their participation reflects the broad commercial scope of ChinaJoy. For companies developing or publishing games internationally, distribution and user growth must ultimately connect with payment acceptance, player retention, subscription management and revenue settlement.

ADVERTISING, USER ACQUISITION AND MONETISATION

Advertising and user growth companies form another important part of the ChinaJoy BTOB ecosystem.

Selected advertising and user-acquisition exhibitors include Yandex Ads, Mobvista, Taboola, Adjust, BidMachine, Smadex, Remerge and Moloco Ads.

The current information also includes companies such as Liftoff, RevX, TopOn, Kochava and impact.com, covering areas including mobile user acquisition, advertising measurement, app monetisation, retargeting, attribution and partnership management.

For game publishers, advertising performance and payment performance are closely connected. Acquiring a player is only the beginning of the commercial journey. The player must also be able to complete a purchase using a familiar and reliable payment method.

A campaign that generates installs but leads users to a poorly localised checkout may lose revenue at the final stage. This makes it valuable for publishers to evaluate acquisition costs, payment conversion, player lifetime value and settlement performance as connected parts of the same growth strategy.

DATA, MARKET INTELLIGENCE AND COMMUNITY INFRASTRUCTURE

The exhibitor lineup also includes companies supporting market research, competitive intelligence, content analysis and player communities.

Examples include Sensor Tower, which provides market and mobile-app intelligence; Discord, a widely used communication platform for gaming communities; and Tubular Labs, which specialises in social-video intelligence.

These services support different stages of game expansion. Market intelligence can help publishers identify promising regions, advertising data can inform acquisition strategy, and community platforms can support player engagement and retention.

Payment data adds another layer to this analysis by showing whether acquired users successfully convert into paying customers in each market.

CLOUD, SECURITY AND DEVELOPMENT INFRASTRUCTURE

Game companies also depend on reliable infrastructure, cybersecurity and development services.

Selected exhibitors in these areas include Cloudflare, which provides connectivity and security services; Cloud Ace, a cloud-services specialist; and FairGuard, which focuses on game security and anti-cheat technology.

Infrastructure performance can influence the entire player experience, including account access, in-game services and checkout availability. Security controls are similarly important because digital goods, stored credentials and cross-border transactions can attract account takeover, payment fraud and other forms of abuse.

For global game businesses, payment systems must therefore work alongside cloud infrastructure, identity controls, fraud prevention and operational monitoring.

WHY THE EXHIBITOR MIX MATTERS FOR GLOBAL GAME COMMERCE

The variety of companies participating in ChinaJoy shows how many specialised services are involved in taking a game into international markets.

A publisher may work with different providers for:

• Game development and distribution
• Advertising and user acquisition
• Attribution and performance analysis
• Cloud hosting and network security
• Localisation and customer support
• Payment acceptance and subscription billing
• Fraud management and compliance
• Creator, supplier and partner payouts

The commercial challenge is ensuring that these systems support a consistent user journey.

For payments, this means giving players access to familiar methods, presenting prices and currencies clearly, processing transactions reliably and maintaining practical refund and support workflows.

It also means giving the publisher unified reporting and reconciliation capabilities across markets, rather than creating a separate operational process for every country.

MEET HAIPAY AT CHINAJOY 2026

HaiPay invites game publishers, developers, digital entertainment platforms and industry partners to meet its team during ChinaJoy 2026.

Visitors can discuss local payment acceptance, cross-border acquiring, recurring payments, global payouts and other payment requirements associated with international game distribution.

Event: ChinaJoy 2026 BTOB
Dates: 31 July–2 August 2026
Venue: Shanghai New International Expo Centre
HaiPay booth: W4F101

Companies planning to attend can visit Booth W4F101 to explore how HaiPay’s payment infrastructure may support their target markets and commercial model.

Exhibitor information is based on the ChinaJoy 2026 BTOB directory available at the time of writing and may be updated by the organiser. Companies named in this article are selected examples of independently participating exhibitors; their inclusion does not imply a partnership, endorsement or commercial relationship with HaiPay.